Concise Mail is part of Concise Services. Branding |
What makes direct mail marketing effective? Building and maintain a good database.A database can be built from a number of sources:
The local councils are a great place to start also. For example, if you're in the building industry, why not purchase a list of new home approvals each month. Why not run a competition? This is a great way of building a database quickly. See our case study below for an example. Alternatively, you can purchase a list of preferred demographics. To see an example of what type of data is available, click here. Don’t have a database or can’t find what you’re looking for? We can help you build your own – just email us. Case Study - Trail Bike Shop Concise designed a promotion to be run at the Spring Fair to collect information, helping to build their customer database. Over 300 entries were collected and the following week we sent out a letter direct to those people and followed up with a sms on the morning of the sale.
Cost: <$1,000 Response: They sold half of their floor stock on the first day. |
Are you benefting from direct mail marketing? See how our clients are benefiting from direct mail in Perth, Mandurah and Bunbury. |
