Concise Mail are more than a mail house. Our case studies are seperated by industry. If you would like to know more about our clients, please contact us.

Case Study: A large retail franchise in Western Australia liked the idea of direct mail marketing to maintain a personal touch with their customers. However, they didn't have a database. Concise Direct Mail implemented a database building program at one store as a trial. Within three weeks, there were over 800 customers captured into a database. We then designed an annual marketing package centred around communications with current customers and applied this State wide. This is a highly cost effective solution to build customer relationships.

Case Study - Mandurah Baby Store VIP Club. They needed a way of retaining customers as children grow so we setup a Kids Club, printed 1,000 membership cards and started building a database. Response: We are now able to map out a child's clothing needs for the next 15 years so we can send out a letter with boy/female clothes, the correct sizes and age groups. All because we thought long term from the start.

Case Study: A regional association sends 5000 printed A4 newsletters each quarter. They design it themselves, have it printed and then shipped back to them and then manually fold and insert into DL envelopes. The whole process takes 4 weeks. Concises answer was to consolidate. We have a creative team, access to the best value printed and all the folding and inserting machines in house. The result. A 14% saving without taking into account labour time.

Case Study - Rockingham Gym & Fitness Centre. Concise setup a page on their website and designed a promotion that encouraged interested parties to visit the page and download a free trial pass. We were able to monitor the results with our web stats software.
Response: Over 100 unique visitors downloaded a trial pass.

Case Study - Bunbury Camping Retailer. Their catalogues are delivered directly to us, we design and print the promotion and then insert everything into an envelope and send it direct to the customer. We send out around 10,000 items a year.
Response: Their complete advertising budget is now spent on Direct Mail. They cancelled everything else and are saving a fortune.

Case Study: Well known charity wants to target females between the age of 45 and 65 living in Queensland. Concise sourced a database matching the demographics, designed a campaign in house and then printed the campaign, folded, inserted and posted all while keeping a single point of contact. The campaign was a success because it ran smoothly, on time and on budget.

Case Study - Rockingham Trail Bike Shop. Concise designed a promotion to be run at the Spring Fair to collect information. A little over 300 leads were collected and the following week we sent out a letter direct to the customer and followed up with a sms on the morning of the sale.
Response: They sold half of their floor stock on the first day.

Case Study: A well established winery has a booth booked for the wine and food festival. Knowing this, we recommend they start their mailing list. Concise designed a database building campaign which the winery ran at the festival. After compiling the data, a marketing campaign was developed and consisted of a introduction letter to the winery with a coupon offering a discount off a case of the wine they tasted at the festival. Result. Highly cost effective marketing that was targeted at a specific audience to achieve the maximum return.

Case Study - Western Australian Hot Water. As one of Australia's largest suppliers of hot water systems, they were able to negotiate a buying group deal with Concise Mail and get even better discounts. We purchase lists of their behalf, design and print all promotions and send out around 50,000 items a year.

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